B2B Performance Marketing
Build a growth engine that compounds.
Team Loop helps B2B companies build repeatable paid acquisition, SEO, and AEO systems — so marketing becomes more efficient with every cycle instead of restarting from scratch.
Sound familiar?
Growing B2B teams hit a point where more spend doesn't produce better results. The missing piece isn't more campaigns — it's a repeatable engine that compounds across paid, organic, and AI search.
Ad spend is climbing, ROAS isn't
You're running campaigns across multiple channels but cost-per-lead keeps rising. Without proper attribution, you can't tell which spend is driving pipeline — or why it's getting more expensive.
You're invisible in AI-powered search
Google AI Overviews, Perplexity, and ChatGPT are changing how B2B buyers discover vendors. If your content isn't structured for AEO, your competitors are getting those citations — and you're not even in the consideration set.
Nothing compounds — you restart every quarter
Campaigns end, traffic drops, pipeline dries up. You're investing in channels that go silent the moment you stop paying — with no organic or AEO flywheel building in the background.
A performance engine your team can actually run.
Team Loop builds a growth engine around six connected levers. When these work together, paid spend gets more efficient and organic growth starts compounding automatically.
We don't hand you a report and disappear. We build the systems, train your team on them, and iterate each cycle until the engine runs itself.
Paid Channels
Structured acquisition with clear ROAS targets and budget accountability
SEO Foundation
Keyword architecture and technical structure that builds organic share over time
AEO Content
Content designed to be cited by Google AI, Perplexity, and ChatGPT
Attribution
Full-funnel tracking that connects ad spend to pipeline and closed revenue
Content Engine
A repeatable content operation that fuels SEO and AEO without burning out your team
Optimisation Loop
A monthly cycle that reallocates budget and effort to what's actually compounding
Six ways to build your performance engine.
Every engagement is designed to make your paid, organic, and AEO channels more systematic, more accountable, and better every cycle.
Performance Loop Audit
A diagnostic of your paid, SEO, and AEO maturity. We identify where you're wasting spend, where you're missing organic opportunities, and what to fix first.
SEO & AEO Strategy
Keyword architecture and AEO content framework built around how your buyers actually search — including in Google AI Overviews, Perplexity, and ChatGPT.
Paid Acquisition System
Rebuild your paid channels with proper audience targeting, attribution tracking, and ROAS measurement across LinkedIn, Google, Meta, or wherever your buyers are.
Content Performance Engine
A systematic content operation built around performance: keyword-targeted, AEO-optimised, and reviewed every cycle against organic traffic and citation metrics.
Fractional Performance Leadership
Senior performance marketing leadership on a part-time basis — owning channel strategy, budget allocation, agency management, and monthly performance review.
Analytics & Attribution Setup
A measurement infrastructure that connects paid, organic, and content activity to pipeline and closed revenue — so every budget decision is based on what's actually working.
The six-step loop.
Every Team Loop engagement follows the same cycle. The first loop builds the foundation. Every loop after compounds on it.
Audit
Map current paid performance, SEO gaps, AEO visibility, and attribution blind spots. Establish a clear baseline before touching any spend or structure.
Target
Define high-intent audience segments, keyword clusters, and the paid channel mix that matches your actual buyer journey — not what the platform recommends.
Build
Stand up the systems: tracking infrastructure, content architecture, campaign structure, and SEO foundation. Everything built to compound, not just to launch.
Launch
Execute with structured processes connected directly to revenue goals. Every channel has a clear KPI, owner, and feedback mechanism from day one.
Measure
Track ROAS, organic share of voice, AEO citation rates, and pipeline attribution. Know what's actually driving growth versus what just looks good in a dashboard.
Optimise
Double down on what's compounding. Cut what isn't. Reallocate budget to the highest-performing channels. Then the loop repeats — and the engine gets cheaper to run.
A growth engine your team actually owns.
There are a lot of marketing agencies. Most leave you dependent on them. We leave you with systems, skills, and a compounding engine your team can run independently.
We build engines, not campaigns
One-off campaigns don't compound. We build systems where paid, SEO, and AEO reinforce each other — so your CAC drops quarter over quarter and organic share grows without increasing spend.
We tie everything to revenue, not vanity
We measure ROAS, pipeline contribution, and cost per qualified lead — not impressions or follower counts. Every channel we work on connects back to what actually closes deals.
Every loop makes the engine more efficient
Each cycle we measure what's working, reallocate to what's compounding, and cut what isn't. Your marketing gets cheaper and more effective over time — not just in the first sprint.
What you get from a typical agency
- Campaigns that stop when budget stops
- Channel silos with no attribution
- Reporting that doesn't connect to revenue
- Organic and AEO ignored entirely
What you get from Team Loop
- A compounding engine — paid + SEO + AEO
- Full-funnel attribution from click to revenue
- Data that drives budget reallocation, not dashboards
- Organic and AEO growth that doesn't need ad spend
What the engine looks like in practice.
Every situation is different — but the pattern is the same: a connected paid, SEO, and AEO system compounds better results with each cycle.
Series A software company, 15-person team
The situation
Paid spend was growing but ROAS was declining quarter over quarter. No attribution model meant budget decisions were based on gut feel rather than data.
What we built
Rebuilt paid acquisition across LinkedIn and Google, implemented full-funnel attribution, and cut low-performing spend. CPA dropped 38% within the first 90 days.
B2B consulting firm, 40 employees
The situation
The firm had no organic search presence and was invisible in AI-generated results for their core service areas — despite being a recognised name in their sector.
What we built
Implemented an AEO content strategy targeting 40 high-intent keywords. The firm now appears in Google AI Overviews for 12 key buyer search terms, driving consistent inbound.
B2B SaaS, pre-Series B
The situation
High customer acquisition costs were compressing margins as the company scaled. Paid channels were the only source of pipeline, with no organic flywheel in place.
What we built
Rebuilt the paid acquisition mix with proper attribution, shifted budget to highest-ROAS channels, and launched an SEO engine that now contributes 40% of inbound leads.
Results are illustrative. Specific outcomes vary by team, context, and starting point.
Ready to build your growth engine?
Start with a Performance Loop Audit. We'll map your paid, organic, and AEO gaps and show you exactly where to invest next.
No commitment required. We'll spend 30 minutes understanding your channels, spend, and goals before recommending anything.