We sell freelance growth-marketing work. The four crafts below are what we staff most often. Durations and retainers are decided after the call — not invented on this page.
01
Search & answer engines
SEO and AEO
For
Marketing leaders whose buyers still search — on Google, and increasingly in AI answers — and who need operators, not a content calendar factory.
The work
Technical and content work so the company can be found for the queries that precede a sales conversation, including the formats answer engines cite. Architecture, pages, and measurement — not a pile of unmoored blog posts.
Not
Guaranteed rankings, invented citation counts, or ‘GEO hacks.’
02
Pay-per-click advertising
PPC
For
Teams already spending, or about to, who need the account run by someone who has lived inside B2B SaaS pipeline math.
The work
Campaign structure, audience and query discipline, creative testing, and reporting that a marketing leader can take to the rest of the company. LinkedIn, Google, and the channels your buyers actually use.
Not
Spend for the sake of activity, or dashboards that cannot be tied to pipeline.
03
Web design
Web
For
Companies whose site cannot currently explain the offer, the buyer, or the next step — including teams shipping a marketing site, not a product UI.
The work
Information architecture, design, and front-end for marketing sites that a Series A–C buyer can scan. The work is the page: hierarchy, proof, and a path to contact.
Not
A redesign that swaps colours and leaves the argument untouched.
04
Analytics consulting
Analytics
For
Leaders who have tools and reports, and still cannot answer which work is changing pipeline.
The work
Instrumentation, attribution choices, and a review cadence a marketing team will actually run. Enough measurement to decide; not a warehouse project in search of a question.
Not
Vanity reporting, or a stack diagram instead of a decision.
If the constraint sits next to these — lifecycle, content operations, a messy handoff between marketing and sales — we staff for that when we have the operator. We will say when it is not us.
Start with the constraint, not a package.
The exploratory call is how we decide whether to staff, and with which craft.