Six ways to build your performance engine.
Every engagement is designed to make your paid, organic, and AEO channels more systematic, more accountable, and better every cycle. Start with a Performance Audit if you're not sure where to begin.
Performance Loop Audit
Know exactly what's working before you spend another dollar.
The Performance Loop Audit is a structured diagnostic of your paid channels, SEO maturity, AEO visibility, and attribution setup. Most teams leave with 3–5 specific, prioritised actions — and a clear view of where budget is being wasted and where the biggest organic opportunities are being missed.
What you get
- Paid channel analysis with ROAS and attribution gaps identified
- SEO and AEO audit with keyword and content opportunities
- Attribution assessment and recommended tracking setup
- Prioritised 90-day action plan your team can act on immediately
Duration
1–2 weeks
Best for
Founders, CMOs, and performance marketers who need clarity on where their spend and organic effort should go before committing more budget.
SEO & AEO Strategy
Win organic traffic and earn citations in AI-generated search results.
A focused 2–3 week engagement that produces a complete SEO and AEO strategy — not a keyword list, but a full content architecture and optimisation framework built around how your buyers actually search, including in Google AI Overviews, Perplexity, and ChatGPT.
What you get
- Keyword architecture mapped to buyer intent and funnel stage
- AEO content framework optimised for AI search citation
- Technical SEO recommendations and priority fixes
- 90-day content calendar aligned to organic growth targets
Duration
2–3 weeks
Best for
B2B teams who are invisible in organic search and AI-generated results, or those with existing SEO who need to layer in AEO before competitors do.
Paid Acquisition System
Make every dollar of paid spend accountable to pipeline.
A structured 3–4 week engagement to design, build, or rebuild your paid acquisition system — with proper audience targeting, attribution tracking, and ROAS measurement across LinkedIn, Google, Meta, or whatever channels fit your buyer journey.
What you get
- Paid channel mix recommendation based on ICP and buying journey
- Campaign structure, audience targeting, and creative brief framework
- Attribution model and conversion tracking setup
- ROAS and pipeline contribution reporting framework
Duration
3–4 weeks
Best for
B2B teams running paid campaigns with declining ROAS, no attribution clarity, or expanding into new paid channels for the first time.
Fractional Performance Leadership
Senior performance marketing leadership without the full-time cost.
For growing teams that need strategic performance leadership but aren't ready — or don't need — a full-time hire. We embed directly into your team on a part-time basis, owning channel strategy, budget allocation, agency management, and monthly performance review.
What you get
- Weekly performance review and strategic decision-making
- Channel strategy, budget allocation, and ROAS optimisation
- Agency and vendor briefing and management
- Monthly reporting and planning cycle ownership
Duration
Ongoing (3-month minimum)
Best for
Series A to C B2B companies scaling paid or organic channels, or teams navigating a performance marketing leadership gap.
Content Performance Engine
Build a content operation that fuels SEO and AEO — without burning out your team.
A systematic content operation built around performance: keyword-targeted, AEO-optimised, and reviewed every cycle against organic traffic and citation metrics. We build the system, establish the cadence, and train your team to run it independently.
What you get
- Content strategy mapped to SEO targets and AEO citation opportunities
- Repeatable brief and production workflow your team can run
- Editorial calendar with monthly performance review built in
- AEO optimisation guidelines for every content type
Duration
Ongoing
Best for
B2B teams producing content without a clear SEO or AEO direction, or those looking to build a compounding organic channel alongside paid acquisition.
Analytics & Attribution Setup
Connect every channel to pipeline and revenue — and know what's actually driving growth.
Most B2B teams have data. Few have attribution. We build a measurement infrastructure that connects paid, organic, and content activity to pipeline and closed revenue — so every budget decision is based on what's actually working, not what looks best in a dashboard.
What you get
- Full-funnel attribution model from first touch to closed revenue
- Paid, organic, and content channel tracking setup
- KPI framework aligned to revenue goals
- Reporting dashboard and monthly review cadence
Duration
2–3 weeks
Best for
Teams who are running multiple channels but can't confidently answer which ones are driving pipeline — or who are making budget decisions based on incomplete data.
Ready to build your growth engine?
Start with a Performance Loop Audit. We'll map your paid, organic, and AEO gaps and show you exactly where to invest next.
No commitment required. We'll spend 30 minutes understanding your channels, spend, and goals before recommending anything.